I was walking down Lions Head this morning and I figured.. maybe I can do better with the Blio PBX’s Unique Selling Proposition.. in one sentence. Let’s try that..
The original from yesterday: “The first locally manufactured low cost IP PBX”
“The first locally designed and manufactured low cost IP PBX”
“The first locally designed and manufactured low cost IP and Anolog converged PBX”
“The first locally designed and manufactured affordable IP and Anolog converged, 1U rack mountable, stackable, DIY PBX”
“The first locally designed and manufactured affordable IP and Anolog converged (so you can still use your old phones and the boss can have a pretty SIP phone) PBX, that’s rack mountable, stackable (so it grows with your needs) and easy to configure with a web interface (so you don’t need to pay some expensive techie to tinker with the ugly arcane box on your wall and pray it still works after any small change.”
Ok, now it’s getting a bit silly. I’ll just go to work.
Do you have any better ideas?
How about: “Fully South African all-service easy-to-use PBX that scales up easily from your existing infrastructure or from scratch.”
Thanks Neil
I was also thinking..
“locally designed, manufactured and supported”
Don’t think either of them are quite there, but how about:
Blio – Homegrown PBX for everyone.
Blio – PBX for Africa by Africans.
I don’t think people care where things are manufacture these days. Sell it on its perceived benefits – will it save money, time, what? What makes it different from any other solutions out there?
Nick,
I would say the DIY angle is the most important part. It saves time, money, guess work, productivity and gives you piece of mind. It becomes just another device on your LAN that you can manage with a web browser.
You often hear of people that say.. “whatever you do, do not touch the PBX” it took us 2 years to get it configured so it actually works and we have no way to get the guy back who last programmed it for us.
No. 3 or No. 4 – really quite catchy and i felt my eyes light up in both