Yeah, I guess it helps to focus and not just do it as a hobby, then again, if it’s fun..

It often helps to “tag” something. Giving a concept a name makes it easier to reproduce and monitor. I think I’d like a 6 day course, I doubt my attention span would allow 6 months (-:

I don’t think it is. I was once worried that the marketing guys knew something I didn’t. So I did a 6-month brand strategy course at Vega. All I really learnt was the fancy words for what many of us intuitively know. The main difference between us and the marketers, is they actually have time to dedicate to it, whereas for the rest of us its usually a part-time or no-time thing.

Hope there’s no marketing types reading…