Tuesday, September 2nd, 2008 @ 16:34

After a recent comment on my blog by Paul from ITWeb and an IOD presentation I attended, I was interested in what you should and should not be blogging about as the director of a company.

The basics:

As a basic principle a director has a fiduciary duty to the company and the shareholders. This boils down to: you must act in the best interests of the company and shareholders when acting as a director. This would certainly extend to the release of confidential information without proper authorisation. It all becomes much more serious when a company becomes public / widely-held.

So you have to ask yourself.. is the information public knowledge and could it harm the business? Would the other directors of the business he happy with the information you publish?

I found this interesting:

..the information in a blog can be considered to be of an uneven distribution and therefore could be considered prejudicial to others who would not normally find it.

I guess it makes sense, but.. truth is free, information costs.. you have to work at finding relevant information. I don’t see how people can expect to be guaranteed to be made aware of information which is freely available.

When I blog about the ventures I’m involved with I most definitely do not want to be the official voice with the clean clinical PR message.. nobody wants to read that. I think people like a more fun, personal and subjective view and a story.

Often I can’t share all the facts, but I’m betting it’s the story you remember more than the facts.

2 Responses to “Blogging for Directors”

  1. My Words Stand By Themselves said on September 2nd, 2008 at 20:29

    I suggest reading http://crookedtimber.org/2008/07/25/what-obligation-maximise-what/ before the directorship cool-aid gets to you.

  2. joe said on September 3rd, 2008 at 12:40

    Hi MWSBT

    Thanks for the link. Reminds me of The Corporation movie.

    It’s an interesting topic.. for the common good vs. for the good of the business.

    In my case I was simply interested in which rules apply so I can use them as guidelines.

    I write because I like to and because I want to record a few stories as I go along. Sometimes it’s nice to look back on.

    You could argue that the reputation of a business is becoming more and more important.

    The lesson I’ll take with me is that you should always consider the potential reputational risk when blogging or talking about a business.

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