TrustFabric Silicon Cape Pitch

My 60 second pitch for the 2nd Silicon Cape networking event.

Tonight I’d like to tell you about a Cape Town startup called TrustFabric.

1) What is it?

TrustFabric is a new way of thinking about personal information management.

I like to say TrustFabric builds flying cars. We give them away for free and we make money by being air traffic control.

The flying cars are Agents.. digital butlers. Everybody needs one. Agents help you manage your personal information and are connected by trusted relationships.

TrustFabric is a fully distributed network of autonomous agents.

To make sense of this network, which is basically anarchy, you need air traffic control. This is how we make money: Micro trust billing.

2) What makes us different?

We want to change the world. Seriously.

We’re not an attention business. We don’t sell ads. We focus on reputation and trust.

TrustFabric has as open source business model. We give away our software. It’s a new, open ecosystem for information management.

3) What is the potential here?

Manage your relationships in one place. Engage the world on your terms.

Realistic, scalable relationships between business and consumers.

The end of spam – No more un-authenticated communication.

A new trusted, social fabric.

4) Join us

We are currently running an invite-only alpha service. To sign up for our alpha service.. come ask me for a business card.


Thank you.

8 thoughts on “TrustFabric Silicon Cape Pitch

  1. this project is very good news! that’s what the internet shall be like!

    maybe you’ll be interested in the stuff on it’s about authentication and a so called “web calculus”. take it for what it’s worth.

  2. and, there was a project at the university of weimar in germany where they had their own take at how to implement privacy on the web/online. part of the work was the justification that people present themselves very differently to different audiences. they show different “facades” or “faces”. but sadly, i could not find the work on their server.

  3. It needs to be kept real
    Agents need to know each other when they see each other. For years now i use ether george gm bester for my gmail account. How sincere are gmails privacy laws. Not one email slipped through their system . I can also say rhat I was surprised that was never seen by me in the 2 years in which I never used facebook -catch all Postmaster. Now that my info is tight i am prepared to start using it. –

    I will not be happy to asign traffic contol
    over my info to a third party. How do you send your info to a remote party when caller ids can be faked. Imei number matches is as close as you will get right now. Like dstv decoder smart card marriage. Dont even think biometrics can do it. Voice profile is getting closer all the time-. Maybe
    Iin Saudi Arabia a sim card is an Id the tracking of which keeps non muslims out of Meca.
    Tracking – where you are forms part of the “who you are” key . Fica Rica needs to be expanded. Just like weapons that wont fire without biometrics phones will not work without the right voice pattern.
    Who said the chip needs to be between your eyes Will on your ear do. ?
    We thought. At one stage usb flash drives would be your key. I use A1 Roboform . Which now backs up my profiles logons passwords autofills etc I only did this once my username geor ge A1 Bester was never seen by me in any email in nearly two years. (His wait is very labourous and time wadting perhaps trust fabric has a shortcut

    1. Hi George

      You cover a lot of ground in very few words. I’m guessing you are typing on a mobile device.

      I’ll comment on this bit:
      “I will not be happy to assign traffic control over my info to a third party.”

      We are not planning to be a channel/route/conduit for communication, but we will offer a way for agents to find each other and verify trust before communication starts.. this is pretty standard x509 logic. You could do the same with PGP/GPG, but in the end you have to trust a 3rd party if you want the thing to scale. You could also, I guess, be paranoid and only use TrustFabric as a first layer of trust, after that you could require a face to face key/id exchange and add your own layer of trust for key relationships.

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