In the gym today I thought to myself, lately I feel like I’m doing a crash course in journalism and marketing. The 3 years in 6 months version. I always had fun with branding and design, but writing and marketing seems to take much more time and effort.
I’ve been reading unhealthy amounts of Seth Godin (books and blog). I spend hours reading blogs and thinking about marketing ideas. I’ve become responsible for WAPA‘s internal and external communication and I seem to have taken on the same role in Frogfoot, Blio and Amobia.
I’ve really started to notice marketing around me. I can’t help but think up PR strategies. I keep looking at the word of mouth potential in new ideas. An example would be the concept of “box designs” I found in Agile project management.
I think the most important thing I’ve learnt is that.. marketing begins very early in the design of a new product or service. You can’t slap it on later. You need a story. “Pull” or self perpetuating (viral) marketing is way more (cost) effective than “Push” (broadcast) marketing. But you knew that.
I now collect contact details for journalists. I have a pretty long list. I was up till 2:00 writing and sending out a press release about the Frogfoot Hotspot business model.
I guess I enjoy this because.. let’s be honest, it’s just way more fun spreading ideas that are cool, innovative and worth talking about. Orders of magnitude more fun than trying to sell commodity services where you can’t really add value.. like the current state of the ADSL business in this country where most people are just forced to self what Telkom sells, the way Telkom sells it.
I’m not sure if I’m any good at this marketing thing (yet), but it seems to keep me amused. I guess it’s the hacker approach to marketing, just do it, figure it out along the way, pick up the lingo and “wing it”, over-focus a bit and then it becomes easy. It can’t be that hard right? (-: