Lame Branding

“Verizon Business SA is now operating as MTN Business.” “Vodacom Business”

Hmm.. does anything about this strike you as lame?

I get that Mweb has Mweb Business.. Mweb == Consumer ISP, so Mweb Business == same kinda thing but for businesses.

What I don’t get is how a mobile phone company adds “Business” to their name and this makes them an ISP / converged connectivity provider.

I can see the ad.. Get a GPS/GPRS/HSDPA tracking collar with built in mobile phone for your dog today.. Epol Business. Connecting Pets.


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