A while ago I attended a Heavy Chef meeting where the social media people from the DA and ANC talked about their projects. It struck me that some battles are just easier to fight.. some ideas are easy to sell. This is how revolutions work.
Choose the ideas you want to spread well.. some ideas just wont spread, for they have no forward momentum.
We can’t fight ideas and we can’t protect them. They have a life of their own.
The same goes for business ideas.
Back the idea that will inevitably win.