A Reputation Business Model

The Free business model has won. Stating the obvious. It’s just not cool selling anything. Scarcity is not a cool business model.

We know all this, and it scares us, maybe because it does not really make much sense, at first.

The new economies are attention and reputation. The challenge is to make money from non-monetary economies.

The obvious answer is advertising (attention spam).

I’m thinking, how do you build a reputation business? A global, totally open, totally free reputation focused business.

Sounds crazy?