When you invest a large percentage of your personal wealth in a new startup business (as I committed to last night), it makes you think about risk. I figure there is good risk and bad risk.
In my mind bad risk would be to go take a chuck of money out of your bond and risk it on a venture which does nothing really new, interesting or word-of-mouth-worthy and if you are lucky you could get a fair return.
Good risk involves things like..
- Big idea. Ambitious, scary, global, brave.. big ideas have less competition.
- Idea with an impact. Change the world. Solve problems. Scratch itches.
- New. First. Word-of-mouth-worthy.
- Big returns. A blow-your-hair-back-if-it-works return.
To the moon or bust (-:
ps. TrustFabric has a working demo now.