When you invest a large percentage of your personal wealth in a new startup business (as I committed to last night), it makes you think about risk. I figure there is good risk and bad risk.
In my mind bad risk would be to go take a chuck of money out of your bond and risk it on a venture which does nothing really new, interesting or word-of-mouth-worthy and if you are lucky you could get a fair return.
Good risk involves things like..
- Big idea. Ambitious, scary, global, brave.. big ideas have less competition.
- Idea with an impact. Change the world. Solve problems. Scratch itches.
- New. First. Word-of-mouth-worthy.
- Big returns. A blow-your-hair-back-if-it-works return.
To the moon or bust (-:
ps. TrustFabric has a working demo now.
Good luck Joe.
“It’s actually a relatively small number of people that really are those risk takers, and a relatively small number of people that end up really having an impact on the world.”
Steve Case
All the best with the new venture.
When will we mortals be able to get involved with TrustFabric.
Hi Jan
I’m guessing we’ll do a closed beta around Feb 2010.
Good luck with that!