How do you know an entrepreneur is pitching?: his lips are moving.
This is the best pitch ever:
Joe, what do you do?: “We make and sell soap.”
I’ve used this many times.
If you make soap and you can tell people what you do in one line, without any context (knowing what they find interesting)… well awesome. Most things need some context before you move on.
We attended the Net Prophet Startup Exceleration workshop this week.
It was basically sales training. Ask questions. Have a conversation. Know the context. Figure out the need. Help people buy.
Groovy, but it does not mix so well with startup pitching idea… which was also part of the workshop.
I show up, give you a 2minute monologue on what we do.. are you going to buy it? No.. but if I give you one sentence to start a conversation I suspect I can, within 5min tell if you get it. If you do, I’m happy to tell you more.
The 2min pitch is lame and people who ask for it are lazy.