Brands

Brands are a hobby of mine. I like to analyse brands, how they influence us, how we relate to them, the power they have. I have a good collection of books on branding on my bookshelf, three by Al Reis, a nice read if you get the chance..

Nobody comes close to Nike. They wrote the book. They created their own world. People tattoo the Nike logo on themselves.

The really good brands are first in a category and they own a simple word in the mind of the customer. My little list of attributes of good brands:

My Brand List
Some brands and logos that popped out of my head.
Year Brand Logo Desc Status Word
1996 Entropy img entropy.co.za: Infotainment Website Failed  
1999 Vino img vino.co.za: An Ecommerce Company for the Wine Industry Failed / Dormant  
2000 Fireblue lost :-( fireblue.com: IT Consulting Company Failed  
2000 Blio img blio.com: Embedded Systems Company Alive "practical" or "managed"
2000 Frogfoot img frogfoot.net/.com: Internet Service Provider Alive attention to detail
2001 Hub img hub.org.za: Peering Point Dormant guerrilla networking
2001 Netphibious img netphibious.com: Ecommerce Company Dormant  
2003 MetaMera img metamera.com: Food Industry Company Dead  
2003 Amobia img amobia.com: Internet Service Provider Alive access
2004 Clug, Just the new Logo (actually, Naulene did a sketch of my idea, then I created the vector version) img Cape Linux User Group Alive
2006 swimgeek.com swimgeek.com
My personal homepage
Alive swim
2007 schoolwan.org.za schoolwan.org.za Schools Network Alive WAN
2007 Teraco Data Environments,
I think Matt came up with the name I added the "data environments" part.
teraco.co.za
Vendor Neutral DCs.
Alive
2009 TrustFabric img trustfabric.com
VRM network
Alive Trust
2012 GUST Pay img gustpay.com
Mobile and wearable payments
Alive
2015 Octotel img octotel.co.za
Open Access Fibre to the Home
Alive


Action without a name, without a "who" attached to it, is meaning less. -- Hannah Arendt

With the strongest brands, the CEO owns the brand. It must be owned by someone, the higher in the company the better. -- Shelly Lazarus

I think it's quite clear that in the information age, the brand is what you compete on. -- Andrew Niel

$Date: 2011-03-05 10:23:06 +0200 (Sat, 05 Mar 2011) $ $Revision: 158 $

Creative Commons LicenseJoe Homepage by Joe Botha is licensed under a Creative Commons Attribution-Share Alike 2.5 South Africa License. Permissions beyond the scope of this license may be available at http://www.swimgeek.com/contact/.